The Team Click score is an indication of team development: the chemistry between team members and their ability to cooperate effectively. A well-composed team with good interpersonal chemistry and productive behavior will get high scores. Scores will be lower if there is hesitation to join the group, if there are serious issues within the group - such as less than optimal team composition - or if the majority of energy is spent on interpersonal and group issues.
The Customer Click score is an indication of the quality and consistency of the proposition. Is there a clear agreement about product essentials and customer needs, and does the team send a consistent message to potential customers? The Customer Click score is high if there is a fair degree of clarity and consistency between product essentials, the message, and customer needs.
The combination of Team Click and Customer Click creates the true magic of a successful venture. Both processes become mutually reinforcing: team members make an interpersonal click, and the proposition makes a click with the customer. Every step on the way to a better proposition leads to a better team, every improvement of the team leads to a better proposition.
Venture Metrix provides clear starting points on how to increase the success rate of ventures. On the one hand, starting points on how to improve the internal group dynamics, on the other hand, starting points on how to strengthen the external product-market fit. Venture Metrix unravels Team Click and Customer Click for multiple factors so you can take appropriate actions to increase the success rate of your venture.